The simple things tend to be the best. Recently, my 8-year old niece and her 6-year old cousin celebrated the 4th of July together. Their combined imaginations conjured up decorations, plans and challenges. Hand crafted flags and jewelry along with festive outfits set the tone of the day.
What they did next was surprisingly wonderful.
They decided to wish people a happy Fourth of July.
They created a sign and stood on the patio and with their flags and newly penned sign, they waited for people to pass by.
“Hold it straight!”
“Here they come!”
“Oh my gosh! Giggle giggle…”
“I see someone. Quick! Get ready!”
These ‘orders’ were delivered over and over, by the older cousin and with more intensity as they pursued their challenge. The younger cousin excitedly followed the directions.
It was a challenge that they devised amongst themselves. If some one noticed them standing on the patio with their flags and sign, they gave themselves a point. The progressing score was subsequently relayed through the patio screen door. “WE’RE AT 14 POINTS!” Then the victory dance-scream-giggle-jump-up-and-down energy burst followed. Sometimes the dance came first, followed by the update. It was fun to watch.
So being the ever helpful uncle, I decided to give them a little boost. As the next person began to pass, I let out a whistle, that was guaranteed to get the kids and their sign noticed. Of course this was done secretly, with out their knowledge or permission, from inside the house.
As the whistle let out, the pedestrian turned to see the kids on the patio and the kids without missing a beat, turned toward the screen door of the patio and shouted, “Don’t do that Uncle!!” Which was immediately followed by giggles and an enthusiastic update on the score and yet another victory dance!
They continued their quest and became a little more brazen in their approach. Now, they would demurely and politely say, “Happy 4th” as people walked by. Which of course, was immediately followed by the victory dance, giggles and score update.
All of this got me thinking about how small businesses should use social media, email marketing and other tools. They simply need to do the same thing these kids did in order to get noticed:
- Prepare for the occasion.
- Fearlessly communicate with your audience.
- Challenge yourself.
- Keep score.
- Celebrate your victories.