Think Tank

The number 1 mistake a small business can make

January 31st, 2016 by hutdogs

Can you afford to let your competition reach out to your customers before you do?

Staying in touch with your current, past and future customers is the life-blood of any business. Failing to do so could have devastating results. Repeat business is the make or break of any business.

It makes sense to stay top-of-mind with those that matter (customers, prospects, fans, associates and colleagues).

Many businesses fail to reach out to their existing customer base. This is the big mistake.

Some businesses may think it will take too much time to create a marketing campaign or that it will cost too much to use a quality service or that it will be too hard to do.

This is simply not true.

CTCTFreeTrialiconThere are many ways to stay in touch.

Email Marketing is one of the most affordable and effective marketing tools your business can start using today to keep your business top-of-mind.

Constant Contact is the leader in Email Marketing for small business.

Constant Contact is affordable, effective and easy to use.

Why choose Constant Contact?

  • World-class U.S. based customer support, to help get your questions answered in real time.
    There’s no long-term contract. It’s month to month so you can upgrade your account or stop at any time.
  • Affordable monthly rates. Plans start at $20 per month.
  • Constant Contact offers education for small business by providing live seminars, video tutorials, local workshops and webinars.
  • Constant Contact loves small business and wants to see you succeed.
  • And it’s all online. Nothing to download, simply login and get started.
  • Easy to use Mobile Responsive templates that work well on the desktop and on smart phones.
  • Mobile Apps that help you manage your account when you are on the go.
  • Constant Contact is more than just email. Constant Contact’s suite of online engagement tools can help you managed registration for events, take a survey, promote on social media, offer your customers a discount, and create auto-responders.

Constant Contact offers a free 60-day trial with no obligation.

The free 60 day trial includes:

  • Access to Constant Contact’s world-class support
  • Access to all of Constant Contacts engagement tools – Email Marketing, Survey, Event Registration and Promotions.
  • You can send your email campaigns to up to 100 email address during the free trial period.
  • Instant online access to get you started today.

Can you afford to be forgotten and NOT to reach out to your customer base?

Do your business a favor and try Constant Contact and land in your customers’ inbox today!

5 steps to organize your online marketing

January 28th, 2016 by hutdogs

With all the tools available to promote your business online and stay in touch with your target market, it can become overwhelming.

WhichWayToGoThere are dozens of Social Media sites – Instagram, Snapchat, Periscope, Facebook, Twitter, LinkedIn, Pinterest, Tumblr, YouTube, Flicker, Vine, Vimeo, MeetUp just to name a few. Plus there is always a flavor of the month/day that catches fire and then burns out.

How in the world can a small business keep up?

  1. Have a goal. What do you want them to do?  What is the purpose of this campaign? If you don’t direct your audience to the destination you want them to reach, how will you be able to measure your success?
  2. Have a plan.  a) What is your call to action, b) who needs to receive the message, c) when should it be delivered, d) how often will you email and post and e) what is your budget?
  3. Gather your content. Find or create content that supports your goal and delivers the message both visually and creatively.
  4. Select your media. We like to make sure email marketing is the cornerstone for online marketing. Email is the most accessed “app” on a smart phone. Nearly everyone checks email daily. A campaign that originates from an email can then be easily shared/repurposed to multiple social media sites. Did you know that you can create a campaign in Constant Contact, schedule it to go to your email audience and also post it multiple times to selected Social Media? Our mantra is -build it once, post it many.
  5. Deliver and measure. Get the message out there. If you are waiting for the perfect layout, the perfect content, the perfect time, the perfect… you are perfectly wasting your time. Progress over perfection will win every time. Send it.
    After you send out (deliver) your campaign. Monitor the results and adjust. Did your audience do what you wanted them to do? Or did they not do something? These results need to be reviewed and you need to adjust your tactics, strategy and goals as you move forward.

Keep in mind, that staying top-of-mind and building relationships is an important function of online marketing. Simply staying in touch with your customers, prospects and fans has tremendous value. If you are not in front of your audience, you can bet the competition will be.