Think Tank


5 Ideas to Power-Up Your Marketing

September 25th, 2017 by hutdogs

People spend a great deal of time online. Your marketing efforts need to be online as well. Websites, social media and email marketing all need to be part of your marketing plan. That doesn’t mean “old school” marketing such as printed brochures, post cards, holiday cards, business cards, annual reports, calendars etc., should be forgotten.

Studies show that multiple touches need to occur before a customer becomes a customer. Having a comprehensive and cohesive marketing campaign that combines online with off can get results.

Here are 5 ideas to combine online and traditional marketing:

  1. Have printed brochures available for people who visit your brick and mortar. Make sure your brochures point to your website and social media presence. Possibly even have a ‘hidden deal’ page on your web site that only folks that received a brochure would know about. This could help drive traffic to your site and create interest in your brand.
  2. Offer them a year of deals. For example: let people know online and via your email marketing that they can ask for a complimentary calendar to be mailed to them (of course that calendar should have monthly specials and other enticements). This can be a great way to stay top-of-mind all year.
  3. Print out business cards that double as an online coupon. For example: if you had a space at a trade-show or networking event, you could hand out cards to the people you meet. These cards could have an “exclusive discount code” that they could use when they purchase from your online store before a specified date.
  4. Grow your email list by sending a post card to select zip codes and demographics. For example: you could purchase a physical address/mailing list from a mailing house and periodically send a postcard to everyone on that list. The mailers would offer something enticing, direct them to signup for exclusive email offers, and maybe even enter in a give-away or contest. Of course, you should make sure to print your URL for your email sign up or lead page on that mailer.
  5. Offer your annual report as printed piece and as a PDF download. You may want send everyone an email with the PDF download and offer the option to contact you for a printed version. Many donors and supporters may prefer a printed report. Providing the option, can improve the readership of your important communications.

It is important to remember that people like to connect with a business. Even though most of us are “connecting” online, the printed piece still has value. Print lets people literally touch your brand. It can reinforce your online communications, help drive traffic to your online presence and bring a real-world feel to your audience.

HUTdogs Named as Constant Contact Certified Solution Provider

May 8th, 2017 by hutdogs

HUTdogs helps small businesses and nonprofits achieve meaningful marketing results

HUTdogs has been named a Certified SolutionProvider by Constant Contact®, Inc., part of the Endurance International Group’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. As a Certified Solution Provider, HUTdogs has demonstrated in-depth knowledge of the Constant Contact email marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their investments in email marketing.
“In addition to being a Solution Provider, we are honored to serve on a team of Southern California Authorized Local Experts selected by Constant Contact to provide educational workshops to the business and non-profit community,” says MJ Finstrom, Chief Creative Officer at HUTdogs. “Constant Contact is a tool we use daily either for our own business or the clients we serve. We love to show people how Constant Contact can work for them. We find it is one of the most important tools a business or non-profit can utilize to promote their products and services. Every time we send out a Constant Contact for our own business, something good happens and we get results!”
“The certification program ensures customers that our Solution Providers have proven, in-depth knowledge of email marketing and Constant Contact’s offerings,” said Jonathan Kateman, vice president, indirect channels, Constant Contact. “By earning Certified Solution Provider status, HUTdogs has demonstrated their commitment to helping clients succeed by taking proactive steps to grow their marketing skill set.”’ About HUTdogs HUTdogs offers creative design & print services, social media and email marketing management and unique coaching and training programs to businesses and non-profits:
  • Promotional Collateral: brochures, annual reports, newsletters, flyers, postcards, logos, and non-profit campaign materials.
  • Social Media and Email Marketing Management: customized monthly retainer programs for businesses and non-profits.
  • Team Training & Retreats to help marketing teams unify their voice, position executives as thought leaders, reach key audiences and create a system for their social media and email marketing strategies.
  • Training for Speaker Bureaus and Brand Ambassadors. Dave & MJ, owners of HUTogs, help develop teams of presenters and offer best practices and strategies based on their real world experience presenting to live audiences and webinar attendees since 2008.
  • Workshops and Webinars to help businesses and non-profits understand how to leverage email and social media marketing
About Constant Contact®, Inc. Constant Contact, an Endurance International Group company and a leader in email marketing since1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. About Endurance International Group Endurance International Group (NASDAQ: EIGI) helps millions of small businesses realize their dreams. The company equips small businesses worldwide with products and technology to power their online web presence, email marketing, mobile business solutions, and more. Endurance’s best in class family of brands includes Constant Contact, Bluehost, HostGator, Domain.com, BigRock, SiteBuilder, andImpress.ly, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than3,700 people across the United States, Brazil, India, Israel, and the United Kingdom. For more information, visit endurance.com.
Constant Contact and the Constant Contact logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other Constant Contact brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners. Endurance International Group and the compass logo are trademarks of The Endurance InternationalGroup, Inc. Other brand names of Endurance International Group are trademarks of The Endurance