Think Tank

SEND Your Business to the Next Level

April 6th, 2017 by hutdogs

Let’s make this quick and easy. Use Constant Contact email marketing to stay top of mind.
Here are 5 ways to reach out to your audience this month and every month:

  1. Send your current customers an email marketing campaign (a.k.a. blast) and simply thank them for being your customer.
  2. Send your email list an “insider” deal. Only those that are on your email list get this offer and then ask your subscribers to help share the insider club … “Oh by the way, feel free to encourage your friends to sign up for our emails so they can get rewarded as well!
  3. Send a segment of your email list information that you know they will be interested in receiving. Review your previous email results to see who clicked on your specific calls to action, and then segment those action-takers into relevant lists. Then formulate a focused campaign around that data.
  4. Send the folks on your email list information about what’s going on in your industry. Find an interesting article that speaks about your industry, trends you are in and share it in an email campaign. Showing your expertise has value.
  5. Send them an invitation to join you at an event. Ideally it would be an event that you are hosting, such as an open house, coffee with, workshop, etc. But it could also be an event that you are supporting. For example: join us at the High School Chili Cook off, meet us on Main Street for the Downtown fireworks display, come with us to the community fundraiser, etc. Showing support for your community is a great way to build your relationships.

Now Send it!

Make up a holiday for your brand to embrace

January 26th, 2017 by hutdogs

At our workshops we like to go around the room and see who is there and what business they are in before the presentation begins. Knowing who is in the room helps us generate relevant ideas while we present.

In a recent workshop, we had a wide array from non-profits, to video producers, to architects, to vintage clothing entrepreneurs.

During the workshop I mentioned that planning is important and knowing what lies ahead on the calendar can be useful.

For example, leveraging a holiday to reach out to your audience can be a nice way to stay top of mind. If there’s not a holiday you want to use, why not make one up.

The example that came to mind today was – “Did you know it’s kiss your favorite architect day?

The lady sitting next to the architect got all giddy and actually leaned over and kissed the guy on the lips!

That was not expected. Everyone burst into laughter. It was an instant classic.

At the end of the workshop the lady came up to me and said, “I forgot to mention that was my husband.”

You never know what is going to happen at a HUTdogs workshop.