Cyber Monday is right around the corner (Dec. 1, 2014). It’s a great opportunity for business owners to leverage the biggest on-line shopping day of the year.
Strategy is everything! Here are a few ideas to get you started:
- What will you offer? Start working on the offer and how you will get the word out now! What would be the most valuable to your audience? Determine price, discount codes and set up a special page on your web site. Will you run Google ads or Facebook ads? Do you have a good email list you can promote the offer too?
- Leverage Cyber Monday to build your email list. Let people know something big is coming. Make it exclusive; only those people who are subscribed to your email list will receive the official offer or early access. Constant Contact has great tools to help you build and manage your offer.
- Use Social Media Channels for real-time offers: Some retailers use real-time delivery and offer a new deal every 10 minutes. Is your offer for the whole day or one every hour? Make sure to let people know what channels you will announcing your offers (Facebook, Twitter, Email, your web site etc.). Schedule your posts in advance using Facebook’s scheduling tool, Hootsuite or MarketMeSuite.
- Make your offer easy to share. Make sure the emails you send out about Cyber Monday include a “share with a friend” link or “share on Facebook” so you can cash in on social media referrals.