Think Tank

Local Halloween Fun 2014

October 29th, 2014 by hutdogs

Boo! #Halloween is right around the corner. We thought we’d share a few spooktackular events HUTdogHalloweensponsored by local businesses.


Trick or Treat Downtown Oct. 31, 2014, 3:30 – 5 p.m.
The Halloween Parade 5 p.m. 
The parade begins at Kersting Court and  is lead by the Sierra Madre Fire Department to the Sierra Madre Memorial Park Bandshell, where the costume contest is held at 5:30 p.m.
Costume Contest 5:30 p.m.
More info>>

A Halloween Happening during the 2014 Breeders’ Cup World Championships.
Where: Santa Anita Park, Infield. 285 W. Huntington Drive, Arcadia CA
When: Friday October, 31st 12:00 PM – 5:00PMWho: Elementary school age kids and their families

How: Just show up! Infield Entrance – Gate 6 on Colorado Place
Cost: FREE to children under 14 and $5 admission for adults. City of Arcadia residents will receive free admission with valid resident ID. More Info>>

Old Pasadena Halloween Celebration Trick-or-Treating
 Friday, October 31 – 5:00 – 8:00pm Store-to-store trick-or-treating at more than 100 participating businesses More info>>

More Events in the San Gabriel Valley
The San Gabriel Valley Tribune lists more San Gabriel area activities More info>>

Marketing: Art Meets Science

October 23rd, 2014 by hutdogs

BeakersMarketing can be tricky. It’s part art and part science.

All businesses need to market their brand, products and services. But what does that mean?

How much should an item cost? How should it be delivered? Who should we target? What should we offer? How should it be promoted? These questions are the basic elements of marketing.

Each business has its own unique offering, yet all businesses play on the same field but with different rules and ideas.

The art of marketing is experimenting, reviewing and refining. The science of marketing monitors behavior, metrics and proven strategies. Where art and science merge is where the action is best. It’s where a targeted customer heeds the call to action.

The concept of marketing hasn’t changed much. The tools of marketing have evolved. We now have on-line tools like Facebook, LinkedIn, Twitter, Pinterest, Email Marketing, Video and others to consider. Traditional media such as print materials, advertising, sales sheets, monthly specials etc. still play a vital roll.

  1. Finding the mix that fits, starts with a budget.
  2. Refining your message starts with a goal.
  3. Taking action never stops.

With the New Year sneaking up on us, now is the time to define those goals, map out your message strategy and plan your budget. This will make a difference in how you market your business.