Think Tank

Budget for Boosts on Facebook

January 27th, 2015 by hutdogs

If you haven’t tried boosting a post on your Facebook page, you might be missing out. You can spend as little as $5 to reach the right audience. I recently helped a fitness studio in Monrovia send out a Constant Contact campaign for a class that was also shared to their Facebook page. The Facebook post was boosted for only $5 and targeted a 15-mile radius around Monrovia, CA. It worked; they had sign ups from the Facebook post!

FacebookBoostPostHere are a few tips when boosting a post:

  • Choose People you choose through targeting and set up different audience
  • If your audience is local, target by city plus 25 – 50 miles
  • Add an image that doesn’t have more than 20% text
  • Include a button in your image so people are more likely to click on the image.
  • You can boost for as little as $5 even though Facebook’s default is a little higher
  • Set the duration for 3 days. If you choose one day you will not reach as many people. The idea is to try and catch your audience when they are signed on. Most people check Facebook every day but some less often.

It’s time to realize that business exposure on Facebook is going to cost a little. It’s still one of the best places for businesses to reach their customers at all times of the day. I think it is important to have a budget for Facebook ads and boosts. You can start with $5 a week ($20 a month) if you are on a tight budget but $100 a month will reach more eyeballs.

OUCH… that font is painful!

January 20th, 2015 by hutdogs

The other day I received an email that used all caps in a very tiny script font! I needed to read it but it took me forever! OUCH, my aching eyes.

With so much content coming at us on mobile devices, it’s important to take it easy on your readers. Choose legible fonts and make them bigger.

If email marketing is part of your business and you rely on it to convert sales…make sure it’s easy to read.

Do you know what the most legible font is on-line? If you guessed Verdana, you are correct.  Arial and Helvetica are also easy to read on screens. Fonts that are typically more legible in print, like Times, tend to look blurry in the on-line world.

Font size matters too. Constant Contact says to stick with 16 point for body copy and 22 point for headline copy.

You can still add some flavor with bigger, smaller and fancier fonts here and there.  Just don’t over do it. In the end, you want your message to get read.