December 5th, 2013 by hutdogs
Surprisingly, some people come to our workshops looking for a silver bullet. An easy get-rich-quick scheme. A way to make a ton of money with little or no effort. A push-this-button to watch the cash pour in while you sip fancy umbrella drinks by the pool button…
There ain’t no such thing as a silver bullet.
It takes rolling up your sleeves every day. Getting your hands dirty. Marching forward and doing it all over again. And again. And again.
If you are looking for a magic button to push that will bring in customers, inform your audience and tell your story, then this quick little video may just be what you are looking for.
December 4th, 2013 by hutdogs
I recently got an email with the subject line “Business Briefs”
The subject line was not very descriptive. It didn’t entice me to open the email. It offered no promise of greater things to read about. No motivating or catchy call to action. There simply was nothing in it for me, their reader.
It did however; inspire my Junior High imagination. ‘Business Briefs’….. by Hanes, Fruit-o-the-loom, Victoria’s Secret… oh the possibilities.
This particular inspiration was probably not the intent of the folks that spent the time to put a newsletter together, edit it, and send it to their audience.
So before you send your email, think about your subject line.
- Does it invite your audience to action (open and read the email)?
- Does it describe what’s in the email?
- Does it hold promise, intrigue, purpose or excitement?
- Will it catch their attention?
- Is it short and to the point? In other words is it, um… brief .
P.S. If your business is ready to brief your audience with a branded email marketing campaign, here is our secret link to try Constant Contact for free.