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Think Tank


Your Stakeholders: The key to digital marketing

May 21st, 2015 by hutdogs

The dictionary defines digital marketing like this:
Marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones and tablets to engage with stakeholders.
Notice the word “stakeholders.”

Do you know who your stakeholders are? Most likely, they are your current customers and other people who are important to your business. They are the people who will give you the best word of mouth.

Have you taken the time to engage with your “stakeholders” on-line?

We’ve met lots of business owners that focus most of their digital marketing efforts on finding new business and they forget that the best source of new business comes from happy, satisfied customers (stakeholders) who give you great word of mouth.

From my experience, digital marketing is the most successful when you focus on your current customers and stakeholders.  Send a monthly. Update them on what’s new in your business, any changes to your hours during holidays, community events you are participating in and any new products or services that might interest them.  Remember to also listen and engage with the content your stakeholders share on-line.

Put the Hex on your colors

May 14th, 2015 by hutdogs

Color Explorer: Find your HEX values

Colors play an important role in brand recognition.  Sometimes I can’t remember the name brand of a product I’m looking for at the market. But, I still find the product because I remember the color of the container!

Big brands like McDonalds, Starbucks, Pepsi and Coca-Cola are very particular about consistent color use. You should be too!

Have you ever been asked for the HEX (hexadecimal) values for the colors in your brand?

Different on-line tools often allow you to plug in a specific color # (HEX value).  For example, in Constant Contact, you might want to match a background color, headline or graphic element to a color in your logo to tie it all together. That’s good design technique.

I recently discovered a cool tool at a Constant Contact training session that makes finding your HEX colors a snap.

Color Explorer (www.colorexplorer.com) is free to use. It allows you to easily create, manage and evaluate color palettes for your web designs, email campaigns, Canva creations and much more.

With Color Explorer, you can simply upload your logo or an image, and it will extract a complete color palette of all the colors in that image.  It will give you the HEX value as well as the RGB values.

I suggest that you print out your brand’s color palette and keep it handy as you create email campaigns, graphics in Canva.com and other on-line tools.