Some people believe that building a web site is all that is needed to start a thriving, prosperous business. “If I build it, they will come! I will make millions.” I’ve yet to see that happen. I believe in having a great attitude, but basing your business strategy on a Hollywood quote doesn’t make sense to me.
What makes sense is to build a web site full of quality information, blog on a consistent basis and come up with content on the right tools that link back to your site. Using tools that drive traffic like Constant Contact, Facebook, Pinterest and Twitter will help you get people to your site.
Are you posting links to your site or blog on social media? If you use email marketing, does your banner and images link to your web site? We are used to clicking on images. If you use Pinterest, do your original images link to your web site?
And don’t forget traditional methods, flyers, postcards, business cards, banners, signs, announcing at your local chamber meeting. Bottom line, you need to let people know. Over and over again.
The bottom line: As you distribute content on the web, you want to make sure that there are links throughout the copy and on images that lead back to you.
Promote your site at every touch point in your business (on and off-line), then they will come.