Think Tank

Facebook Marketing

Facebook Insights

Friday, May 27th, 2016

If you have a Facebook page, insights is a valuable tool that will give you statistics about your posts and the audience you are reaching.

Insights is part of your business page and there is no fee to use it but it won’t show up on your page until you have 35 “Likes” on your page.

Here are 3 metrics to look at in insights and what they will help you analyze:

  1. Posts will show you what days and times your audience is on Facebook. This is helpful when you are scheduling your posts. It will also show you individual statistics for each post.
  2. Also under posts, you will find out how many people were reached and how they engaged with each post and type of content (video, photo, link). You can also find out if anyone hid your post, reported it as spam or unliked your page. This is valuable information as you develop content. Make sure to click on the name of the post so you can dig deeper into the analytics.
  3. Actions on page will help you measure your calls to action: website clicks, phone number clicks etc. You can even measure these clicks by age, gender country, city and type of device.

The Facebook Pixel

Tuesday, May 17th, 2016

Did you know you can re-engage with people on Facebook who have visited your website. You can create an ad for this audience that drives them back to your website.

You need to install a pixel (a bit of code) on your web site. The pixel lets Facebook know what pages were viewed on your website. You can reach different groups like people who visited a certain page on your website or added an item to a cart but didn’t purchase.

You probably have experienced this in your own Facebook feed. For example, you visit a website that sells red shoes. You leave the site and sign into Facebook later. An ad for the same red shoes will show up on your Facebook feed directing you back to the website.  This is called remarketing.

Once you have the pixel in place, you can create ads on Facebook that reach your website visitors. You can also reach even more people by creating what is called a look-a-like audience. The look-a-like audience allows you to create a new audience that is similar to the people who have visited your website. These people have similar traits and interests.

Facebook’s ad model is impressive but set your expectations. It takes time to bring in new customers. It takes content and images that get lots of engagement and you need to be consistent and have a strategy. New customers take a lot longer to convert than existing customers who already know you.