A Case Study: When You Give, You GetMarch 14th, 2016 by hutdogs
We recently helped the Downtown Arcadia Improvement Association with a Give Away campaign at the Gold Line Grand opening event. Instead of having a booth with smiling faces show up for one day and be forgotten, we decided to design a campaign to get real results, exposure for the local small businesses and grow the email list.
The campaign started a month before the event (not the day of the event). Downtown businesses joined forces and donated big prizes (bikes, an electric guitar, a hotel stay, spa certificates, coupons to restaurants and stores etc.) These were promoted all month long with emails, social posts and word of mouth. The campaign continued after the event with pictures of winners and another give away for 5 unclaimed prizes.
Some of the results:
The new owner of Stacked Sandwich in Downtown Arcadia, saw the value in giving big. He donated 8 certificates for $25, one certificate for $50 and a dinner for two (off menu) valued at $100. We did a simple video on Facebook about him; 5,071 people saw it! During the day of the event, he ran out of hamburgers and tripled his business. When you give, you get!
We grew their email list by 660. We reached over 20,000 people on-line. 5,511 people engaged with their content. On the day of the event, their booth was buzzing with excited people ready to win and aware of the generous small business owners in Downtown Arcadia.
The bottom line:
Leveraging a large event or holiday can help you grow your business. Collaborating with other businesses and working together is good for everyone! Be generous if you do a give away campaign; don’t just give a 10% off coupon. There has to be a good hook to create a good buzz. When you give, you get!
If you want to learn more about digital marketing and campaigns that get results, HUTdogs will be offering a workshop, March 17 & 24 at the SBDC in Pasadena and March 18 at the Arcadia Chamber of Commerce. The classes are free to attend. To register, sign up at www.hutdogs.com/workshops/schedule