Think Tank

Yo! What’s your problem?!

May 6th, 2016 by hutdogs

GotAProlbemSabertoothIt’s important for businesses to understand what problems they solve for their customers. Understanding pain points is a great way to develop content for your marketing campaigns.

3 things to consider:

  1. Identify the audience you serve.
  2. What problem does this audience have?
  3. What do you offer that helps solve their problem?

Try to come up with a simple two-part sentence that includes the problem and the solution. If you can get it down to 6-10 words, even better!

For example, say you have a dog grooming business. Your problem/solution might look like this:

  • Your dog stinks; we have openings on Saturday.

Get creative with your subject lines and social media posts. You are competing with tons of content and you need to find a way to stand out.

Don’t forget that images are content too; a photo that shows the problem and solution is even better!

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