Think Tank

Awareness to Conversion

September 23rd, 2014 by hutdogs

SocialAwareToEmailActionSocial media channels do a great job of creating awareness of a brand and can give your business great visibility. But…is awareness enough to achieve the results your business is looking for? Most likely it’s not.

Converting your social media fans to your email list is an important strategy because the real action on-line happens in email campaigns.  Email campaigns out perform social media posts when it comes to conversions.  Having a quality email list is key.

There are several tools that can help you with the conversion. One of my favorite tools is the Facebook Fan promotion in the Constant Contact toolkit. It helps you set up a sweepstake, coupon or downloadable content promotion on Facebook that grows your email list and creates social word of mouth.

Action Sprout is another cool tool that works great with Constant Contact.  It helps you create social media posts that capture opted-in emails.

Exposure is great and all businesses need it. Keep your social media channels active and build up awareness but eventually you need a way to identify the fans who are really interested in your product or service.

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