Think Tank

Birthdays, Anniversaries and Email Marketing

September 18th, 2015 by hutdogs

EmailCakeYou might consider augmenting  your email marketing program with a Birthday or Anniversary system.

For example, you could send a special offer on or before your customer’s Birthday or Anniversary. Say you own a restaurant; you could send an email that says  “Your Birthday is coming up and we want to make it special! The next time your are in our restaurant, celebrate your special day with a complimentary drink.”

Constant Contact makes it easy to set up a Birthday or Anniversary program. You’ll need to figure out a creative way to collect your customer’s special dates. You might send out an email to all your customers letting them know you are starting a Birthday club and if they join, you will send them a treat on their special day.

Constant Contact has a feature called “Automate Emails” that will walk you through the simple set up. Not only can you send a Birthday message but you can also send a note, a membership renewal or reminder to your contacts that have some type of anniversary coming up.  With the membership renewal, you could start a monthly payments system.  We like Constant Contact because their tools are easy to use and if you can’t figure it out on your own, their award winning, friendly customer support team is always ready to help you out.

It’s a challenge to stay in touch and engage with your customers. Birthday and Anniversary emails are effective in helping you build customer relationships.

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