Think Tank

Campaigns that produce results require a plan

November 17th, 2015 by hutdogs

EmailFBboostIn order to create a marketing campaign that produces results, develop a plan:

  1. Define a Specific Goal:  Stay focused on the goal. Are you offering a deal, trying to grow your list, get votes, promote an event, ect. Be specific.
  2. What’s the Hook? A giveaway? A survey? A discount? What’s in it for the people who will get you to your goal?
  3. What tools are needed? How many tools do you need to accomplish your goal?  Sometimes it only takes a few. We’ve had great success with 3 simple tools: a Constant Contact email, a Facebook post and a Facebook ad for $50. For B2B’s you might want to try LinkedIn.
  4. Where can you find your audience? Always start with your current customers and best fans then choose the social media channels where they hang out.
  5. Can you leverage your current email list?
  6. Should you include a live event? There is nothing on-line that can replace a face-to-face, old-fashioned hand shake and a smile.
  7. What print collateral will help? If you don’t have a big budget for a direct mail campaign, print a campaign message on a business card.
  8. Who can you collaborate with? Is there someone who is trying to reach the same audience. Could you partner with a non-profit or another business and increase the campaign’s reach?

Try Constant Contact for free and give it a go.

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