How Many Eyeballs Can $25 Buy?July 13th, 2015 by hutdogs
I often hear business owners say they can’t afford and don’t see the value of boosting Facebook posts. They are missing out on one of the most powerful and affordable ways to distribute information and target a very specific audience on-line.
For example, if you cater to the bridal industry, you can target people who are newly engaged. If you sell dog products, you can advertise to the people who follow Cesar Millan (a very large list). If you want to start a Birthday club, you can advertise to everyone who has a birthday coming up in two weeks. This is just scratching the surface.
When you boost a Facebook post, it’s like distributing flyers door-to-door.
A while back, I paid $25 to boost a post on Facebook promoting a local event. We targeted a specific location plus a 10-mile radius. For $25, we reached 8,000+ eyeballs with one simple post and picture! 45 people shared the post. On average those 45 people have at least 100 friends on Facebook so I’m confident that this post reached at least 4,500 more eyeballs.
Can you print and distribute 12,500 flyers for $25? I don’t think so.