Think Tank

My Favorite Digital Marketing Tools

December 28th, 2015 by hutdogs

Running a good digital marketing campaign that gets results requires the right tools. Here are the tools I have found to be effective, helpful and easy to use:

Constant Contact Mobile Apps:  You can review campaign results, open rates, click-through rates, add people to the list, create simple email campaigns and check event registrations all on your smart phone.  Canva is a free, on-line design tool that creates engaging and cool looking images.

WORDSWAG: This mobile app helps you add cool text to your images. It’s great for quotes and attention getting graphics.

iMovie on the iPhone: I like to make video slide shows for Facebook with iMovie because they create engaging, attention-grabbing content with movement.

Facebook Apps: I have 5 Facebook apps on my iphone. The regular Facebook app is great for sharing and listening to my friends. The Pages app allows me manage around 40 business pages, schedule posts and view insights. Messenger is used to send private or group messages. Facebook Groups app keeps my groups organized and makes it’s easy to collaborate and share with them on my iphone. Facebook Ads App allows me to monitor and manage ad campaigns on the go as well as set up new ones while away from my desk top. You can even manage and create Instagram ads with this app.

Hootsuite: When it comes to monitoring, managing and scheduling content for Twitter, Hootsuite is our tool.  We use it the most when we are monitoring hashtags and scheduling content surrounding a live event.

Peachjar: If you want to land in the inbox of every parent in your school district, Peachjar is the tool to use. It sends school-approved digital flyers directly to parents email. It’s great for community events and enrichment programs for kids. You can save, shorten and share links you find on the internet with this handy little tool. It has tracking that shows you the number of times your link was clicked, who else is sharing a bitly to the same content and see what social sites and regions are providing the most traffic.


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