Think Tank

Picture this: Instagram and Cause Marketing

March 18th, 2015 by hutdogs


Instagram is helping find forever homes for rescue dogs

Instragram is used for many things.  Families and friends share their stories through photos. Businesses leverage it as a life-style branding tool.

One of the best uses of Instagram is when it champions a great cause.

I recently met a non-profit called Hand in Paw.  They work very hard to place dogs they rescue into loving homes.  I actually ended up adopting the world’s greatest dog from them but that’s another story. Instagram is helping them get the word out in a powerful way.

Every weekend you’ll find Hand in Paw at Unleashed in Monrovia, California. They bring 3 dogs who need homes. Messages go out on Instagram sharing the background stories of the dogs with great photos. I’ve seen people from Long Beach drive to Monrovia to adopt a dog because of an Instagram post!

The content from Hand in Paw just comes natural because they are so passionate about what they do.  They don’t carry around fancy cameras and have long committee meetings to discuss what they should post next. They take great photos from their smart phones, write a quick comment and get the word out.

Instagram and social media is part of their every day operation. They are consistently telling their story, showing what’s going on behind the scenes, and getting the word out to the people who love dogs! They just do it and get the job done – finding nice people to adopt great dogs!

So, the question is; Is your non-profit or business leveraging Instagram?

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