The 2 second drill for actionJanuary 22nd, 2016 by hutdogs
Composing a good subject line for your email campaign is important. According to a study done by Constant Contact, the first two words in an email’s subject line determine if the recipient will read the rest of the subject line.
Here are a few ideas:
- Use humor and pronouns: Your dog stinks. We can help.
- Use problem solving lingo: Your dog stinks. Our groomer can help.
- Use pronouns: we, you, your, our, you’re etc.
- Ask a question: Did you know our shoes have wings?
- Try a single word: BOGO
- Be positive: Good News. Our slippers come in pink now!
- Be informative and straightforward: Update: The event has been cancelled
- Use numbers: 5 tips to help you win the power ball
- Make it personal: You requested more information. Here it is.
- Be Inclusive: Your invitation to the VIP event.
- Announce: Introducing our new groomer.