Think Tank


The Facebook Call To Action

June 11th, 2015 by hutdogs

Call to ActionThere is a new feature on Facebook pages described as the “Call to Action” button. It sits in the cover image at the top of the page.

I like this feature because it helps drive traffic to your web site or helps you get more people to sign up for your email marketing list.  You get your choice of buttons but you can’t customize them at this point or use more than one. You can choose from: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.

Eventually you will be able to promote the call to action with an ad campaign (this feature has rolled out to some pages but not everyone yet). If it’s available on your page, it’s worth at least a $10 targeted promotion to drive the traffic.

If you’d like to see an example of how the call to action works to build an email list, go to facebook.com/downtownarcadia. Their call to action generated 61 clicks in a period of 7 days!

Leave a Reply