Think Tank

The Facebook Pixel

May 17th, 2016 by hutdogs

Did you know you can re-engage with people on Facebook who have visited your website. You can create an ad for this audience that drives them back to your website.

You need to install a pixel (a bit of code) on your web site. The pixel lets Facebook know what pages were viewed on your website. You can reach different groups like people who visited a certain page on your website or added an item to a cart but didn’t purchase.

You probably have experienced this in your own Facebook feed. For example, you visit a website that sells red shoes. You leave the site and sign into Facebook later. An ad for the same red shoes will show up on your Facebook feed directing you back to the website.  This is called remarketing.

Once you have the pixel in place, you can create ads on Facebook that reach your website visitors. You can also reach even more people by creating what is called a look-a-like audience. The look-a-like audience allows you to create a new audience that is similar to the people who have visited your website. These people have similar traits and interests.

Facebook’s ad model is impressive but set your expectations. It takes time to bring in new customers. It takes content and images that get lots of engagement and you need to be consistent and have a strategy. New customers take a lot longer to convert than existing customers who already know you.

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