Your Stakeholders: The key to digital marketingMay 21st, 2015 by hutdogs
The dictionary defines digital marketing like this:
Marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones and tablets to engage with stakeholders.
Notice the word “stakeholders.”
Do you know who your stakeholders are? Most likely, they are your current customers and other people who are important to your business. They are the people who will give you the best word of mouth.
Have you taken the time to engage with your “stakeholders” on-line?
We’ve met lots of business owners that focus most of their digital marketing efforts on finding new business and they forget that the best source of new business comes from happy, satisfied customers (stakeholders) who give you great word of mouth.
From my experience, digital marketing is the most successful when you focus on your current customers and stakeholders. Send a monthly. Update them on what’s new in your business, any changes to your hours during holidays, community events you are participating in and any new products or services that might interest them. Remember to also listen and engage with the content your stakeholders share on-line.