Think Tank


Make up a holiday for your brand to embrace

January 26th, 2017 by hutdogs

At our workshops we like to go around the room and see who is there and what business they are in before the presentation begins. Knowing who is in the room helps us generate relevant ideas while we present.

In a recent workshop, we had a wide array from non-profits, to video producers, to architects, to vintage clothing entrepreneurs.

During the workshop I mentioned that planning is important and knowing what lies ahead on the calendar can be useful.

For example, leveraging a holiday to reach out to your audience can be a nice way to stay top of mind. If there’s not a holiday you want to use, why not make one up.

The example that came to mind today was – “Did you know it’s kiss your favorite architect day?

The lady sitting next to the architect got all giddy and actually leaned over and kissed the guy on the lips!

That was not expected. Everyone burst into laughter. It was an instant classic.

At the end of the workshop the lady came up to me and said, “I forgot to mention that was my husband.”

You never know what is going to happen at a HUTdogs workshop.

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