The Award Winning – New Normal Webinar Series
Back in March 2020, when the pandemic began to emerge, we felt we needed to do something to stay connected with our customers and audience. We called the series “The New Normal”. We started off with “Look for the Helpers” and that became an underlying theme of the series.
Over the course of the series, we were fortunate to have many guest speakers join us and tell their stories about pivoting and navigating the many changes and challenges of a Covid era business environment. We had experts like a professional voice over actor and a professional photographer provide tips and tricks as well as how their business was changing. We talked about the tools and tactics that a small business can use to help stay top of mind – Eventbrite, Zoom, Constant Contact, Facebook, and Instgram. We talked about how a we helped a client convert an annual in-person festival to an online event. We spoke with business owners and non-profits who historically conducted in-person transactions about how they had to re-think their offerings and start providing on-line and socially distant solutions for their customers.
HUTdogs’ Chief Creative Officer, MJ, was recognized by California Senators, Anthony Portantino and Susan Rubio for her work with the community and outreach through The New Normal series.
Business Life Magazine recognized The New Normal webinar series as well.
The List of New Normal Webinars
During the series we spoke with business owners and thought leaders. Here’s what we talked about:
- The New Normal: Navigating the Workplace – What Employers Need to Know. We spoke with Jim Potts about the importance of staying up to date with employment regulations.
- The New Normal: Websites that Work for Your Business. We spoke with Alex Holden from Bluehour Digital Marketing about what you need to consider for your website to help gain exposure in search engines.
- The New Normal: Uncorking Your Events. In this webinar we talk with Brie Anna Williams from Lange Twins Winery and Vineyards about how they have pivoted their wine tasting events to help other organizations and businesses, to create a win-win.
- The New Normal: The Art of Community Based Marketing. In this webinar we took a look at how working with organizations and others in your community can create a win-win for all involved.
- The New Normal: Interview with Peter Dills plus planning for the Year Ahead. We talk with radio personality Peter Dills, host of Dining with Dills, about how he has had to pivot during the pandemic.
- The New Normal: Staying Top of Mind During the Pandemic – We talk with the SBDC about resources available to small businesses and we look at the importance of email marketing.
- The New Normal : The Art of Transition – Picturing Your Next Moves. We talk with Artist Jeanini Colini about how she is transitioning her art business to an on-line model.
- The New Normal: Going Digital, Pivoting in-person classes to on-line. Learn how Safeguard Your Memories shifted their live classes to an on-line solution.
- The New Normal: Pivoting to an On-line Production. Learn how Girls-IN-Focus had to switch their services to an on-line delivery.
- The New Normal: Graphic design tips and considerations. Plus a walk-through of Facebook’s new layout.
- The New Normal: Marketing campaigns that are getting results. Real world examples and cool tools.
- The New Normal: What makes a good photo. We talked with award winning photographer Karen Bradford about what makes a good photo. Plus Instagram Reels and grant opportunities.
- The New Normal: Thinking outside the box – We talk with Sandy Duvall from Sierra Fitness, about she has re-imagined her gym to safely serve their customers, staff and community.
- The New Normal: Zoom Do’s and Don’ts – Zoom Meeting blunders and best practices.
- The New Normal: And Action… YouTube, blogs and more to build your audience. With special guests College Torch and Angelica Iniguez
- The New Normal: Pivoting to an On-line Game – with special guest The Poker People.
- The New Normal: Get in Tune With Your Marketing with special guest Ray Benton from Nottllemann Music.
- The New Normal: Planning for a Pivot and SBA Loan updates.
- The New Normal: The Ultimate Business Pivot – Meet ES Interiors.
- The New Normal: Sound Check – Tips, Ideas and Tools.
- The New Normal: Behind the Scenes, Creating On-line Events.
- The New Normal: Grow your List tips. Business Pivots. Guest; Karen Mac Nair from the Arcadia Chamber of Commerce.
- The New Normal: LinkedIn Plus a look at Constant Contact’s Website Builder.
- The New Normal: Making Plans for Post Covid. Pivots and things to consider about Wills and Trusts.
- The New Normal: Eventbrite Part 2.
- The New Normal: Eventbrite Part 1.
- The New Normal: Side Hustles. Wheelhouses. Update on the Patriotic. Festivities Campaign.
- The New Normal: Converting a Festival Into an On-Line Event During Social Distancing.
- The New Normal: Facebook Tips and Tricks.
- The New Normal: Cool Pivots. Why Email is Important Right Now.
- The New Normal: Let’s take a look at Podcasts, Plus a few updates.
- The New Normal: The SBA Loan Experience Plus Fun with Canva.
- The New Normal: From the Waist Up. Tips for Conducting Webinars and Zoom Meetings.
- The New Normal: Instagram.
- The New Normal: Tech tips and Yelp’s COVID Relief Resources and free features.
- The New Normal: Look for the Helpers – What some businesses are doing to help.
HUTdogs’ New Normal webinar series was recognized by Business Life magazine!
The New Normal Webinar Series is migrating to the Next Normal.
The Next Normal webinar series will focus on Marketing, Connecting and Moving Forward. The Next Normal was launched on June 1, 2021, with the title of “Pivot or not, here it comes… Back to the Basics.
