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Category: Mind Your Business

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Brief. Brilliant. Gone.

If you want your message to matter and be consumed, be brilliant, be brief, and then stop. I recently attended a community meeting where a long‑winded council member managed to trigger a full‑body groan from most of the room. He didn’t read the room, didn’t address concerns, read AI slop that wasn’t relevant and he

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Building Trust for Your Brand in a World of Spam

I recently saw a Facebook ad for a house cleaning service. Honestly, it looked like spam. It was a low quality graphic, vague description, and the kind of thing most people would scroll past or block. But then something happened that flipped my entire perception! A person I know and respect commented on the post saying they

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Zoom Tips and Tricks

Zoom meetings are becoming a staple for business communications. Conducting a professional meeting on-line speaks well for your business, your organization and your brand. Your on-line meetings should be modeled from your in-person meetings – Be professional, be polite, take turns speaking, respect others when they are speaking, dress accordingly, reduce potential distractions, stay focused

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