Before social media, before email… people subscribed to magazines, newspapers, trade publications. If you wanted attention, you paid to get in front of their list. Or, you got lucky and they wrote about you. Or, you could afford to buy a mailing list and do direct snail mail. For small business owners and nonprofits, that
This month (June 2026) in our AI Users Group, we reviewed Apple’s keynote announcing Siri AI, which is expected to roll out for free in Fall 2026. For those of us who’ve been sipping the Apple juice since the Mac 512, we’ve long wondered why Apple seemed late to the AI party. Well, it looks like
If you want your message to matter and be consumed, be brilliant, be brief, and then stop. I recently attended a community meeting where a long‑winded council member managed to trigger a full‑body groan from most of the room. He didn’t read the room, didn’t address concerns, read AI slop that wasn’t relevant and he