We live in a world overflowing with TOO MUCH information. Attention spans are at an all-time low. If your messaging is long-winded, repetitive, or unedited, people will remember you as confusing and out of touch. Context Dictates Content Consider a street banner promoting a local festival: The Mistake: Trying to include the entire schedule, ticket
In early July 2026, Meta announced that user’s images and content on Instagram would be up-for-grabs for their AI engine allowing others to use this content. This was presented as a “new feature”, and if you wanted to opt-out you would need to update your profile settings. The backlash was instant. People didn’t want that
Community‑based marketing isn’t complicated. It’s about showing up, collaborating, and creating moments where people remember you. When you lean into the energy of your local area, you build trust and word of mouth. Strategies: Figure out who shares your audience? These are natural partners that you could collaborate with. Team up on a promotion, a