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Sharpening Our Minds in the Age of Digital Deception

Every morning, I go through my email inbox: delete, delete, delete.  On social media, I skim past posts and think, “That’s a fake one.”  It’s become a tedious task.  One thing has become painfully clear, we live in a world where critical thinking is no longer optional. It’s essential.  We’re entering an era where discernment

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Marketing: Think in 12 

Marketing: Think in 12  Thinking about marketing can feel overwhelming for some, but it’s an important part of retaining current customers and attracting new ones. Technology is a double-edged sword—it can save time or waste it. Staying connected with your business supporters on social media is crucial. Engage with them and share updates about your

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Community Based Marketing

We are often responsible for making sure people come to local events in our community.  When we were asked to try to get 500 people to a trick-or-treat event, 5,000 came.  We feel good about that. Sure… we use all the marketing collateral you’d expect, email, social, print, banners etc.  But…promoting a local event, a

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