When you sell something that costs a lot, the promotional strategy and the conversion to sale is not that same as buying a $2 taco special. A taco special is an impulse buy. A major service or high‑ticket product requires time, trust, and multiple touch points before a customer ever says yes. Your marketing strategy has
Every morning, I go through my email inbox: delete, delete, delete. On social media, I skim past posts and think, “That’s a fake one.” It’s become a tedious task. One thing has become painfully clear, we live in a world where critical thinking is no longer optional. It’s essential. We’re entering an era where discernment
Marketing: Think in 12 Thinking about marketing can feel overwhelming for some, but it’s an important part of retaining current customers and attracting new ones. Technology is a double-edged sword—it can save time or waste it. Staying connected with your business supporters on social media is crucial. Engage with them and share updates about your