The Eagle and the Peacock

The Peacock and Eagle can help us understand the difference between Marketing and Sales.

The job of the Peacock is to attract. 

The job of the Eagle is to chase.  

When the Peacock (your marketing team) creates interesting, engaging content it helps the Eagle skillfully close the sale or ask for the donation.  

Both birds have a unique skill set but it is their collaboration that gets the results.

There is an art to selling and an art to promoting.  When you have both in an organization or business and they work well together, it’s a win win.