Community‑based marketing isn’t complicated. It’s about showing up, collaborating, and creating moments where people remember you. When you lean into the energy of your local area, you build trust and word of mouth. Strategies: Figure out who shares your audience? These are natural partners that you could collaborate with. Team up on a promotion, a
Before social media, before email… people subscribed to magazines, newspapers, trade publications. If you wanted attention, you paid to get in front of their list. Or, you got lucky and they wrote about you. Or, you could afford to buy a mailing list and do direct snail mail. For small business owners and nonprofits, that
My Prescription for 2022: Nature and an iPhone I need to dip my toes in nature more. I need it for my sanity. I need it to calm the nerves of worry and fret. I explore nature best with my iPhone’s macro mode capturing colorful, weird details and interesting eye candy. This iPhone-Nature-Zone absorbs me.