Before social media, before email… people subscribed to magazines, newspapers, trade publications. If you wanted attention, you paid to get in front of their list. Or, you got lucky and they wrote about you. Or, you could afford to buy a mailing list and do direct snail mail. For small business owners and nonprofits, that
My Prescription for 2022: Nature and an iPhone I need to dip my toes in nature more. I need it for my sanity. I need it to calm the nerves of worry and fret. I explore nature best with my iPhone’s macro mode capturing colorful, weird details and interesting eye candy. This iPhone-Nature-Zone absorbs me.
The Eagle and the Peacock The Peacock and Eagle can help us understand the difference between Marketing and Sales. The job of the Peacock is to attract. The job of the Eagle is to chase. When the Peacock (your marketing team) creates interesting, engaging content it helps the Eagle skillfully close the sale or