We live in a world overflowing with TOO MUCH information.
Attention spans are at an all-time low.
If your messaging is long-winded, repetitive, or unedited, people will remember you as confusing and out of touch.
Context Dictates Content
Consider a street banner promoting a local festival:
- The Mistake: Trying to include the entire schedule, ticket prices, list of vendors, sponsor logos, and parking details. Drivers passing by at 35 mph cannot read a paragraph.
- The Solution: Strip the design down to the bare essentials:
- What: Festival Name (As big as possible)
- When: Date
- Who: Presenting Organization
- How: Simple Website URL or QR code
- Stick with no more than 3 fonts and 3 colors any more will look cluttered
Keeping your promotions simple, sharp, and actionable, you ensure your message actually gets heard.
If you are struggling with your messaging, we offer one-on-one consultations.
Book here for a quick 30 minute consultation: