Before social media, before email… people subscribed to magazines, newspapers, trade publications. If you wanted attention, you paid to get in front of their list. Or, you got lucky and they wrote about you. Or, you could afford to buy a mailing list and do direct snail mail. For small business owners and nonprofits, that
Facebook is Down! Now What? It sure causes a ruckus when people are not able to access Facebook, or other social media. We’ve come to rely on it maybe too much. We are at their mercy. What’s your plan B when Facebook goes down? How much do you rely on it for your communications? If
We work with many different businesses and non-profits. Each is unique, yet they all have something in common. Every business needs to stay in touch with their customers, supporters, influencers, fans as well as the curious. It is surprising how often that simple task – staying in touch – can become overwhelming, over-thought and under