As business folks we need to tell our story and paint the picture we want our audience to see. We need to set a clear image of our story. We are the editors of our story, and it is up to us to create the tone, the look, and the action. Email Marketing and Social
Where do you have the most control? Where do you/will you have the most influence? Where does/will the bulk of your business come from? Where should you concentrate your effort, your focus, your marketing budget? These questions should be asked before you reach out with your marketing messages. For most small businesses the answer to
People spend a great deal of time online. Your marketing efforts need to be online as well. Websites, social media and email marketing all need to be part of your marketing plan. That doesn’t mean “old school” marketing such as printed brochures, post cards, holiday cards, business cards, annual reports, calendars etc., should be forgotten.