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Category: Marketing Ideas

What’s their problem? What’s your soultion?

It’s important for businesses to understand what problems they solve for their customers. Understanding pain points is a great way to develop content for your marketing campaigns. 3 things to consider: Identify the audience you serve. What problem does this audience have? What do you offer that helps solve their problem? Try to come up

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We are all story tellers – content matters

As business folks we need to tell our story and paint the picture we want our audience to see. We need to set a clear image of our story. We are the editors of our story, and it is up to us to create the tone, the look, and the action. Email Marketing and Social

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Promoting to your local neighborhood

Where do you have the most control? Where do you/will you have the most influence? Where does/will the bulk of your business come from? Where should you concentrate your effort, your focus, your marketing budget? These questions should be asked before you reach out with your marketing messages. For most small businesses the answer to

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