The Eagle and the Peacock The Peacock and Eagle can help us understand the difference between Marketing and Sales. The job of the Peacock is to attract. The job of the Eagle is to chase. When the Peacock (your marketing team) creates interesting, engaging content it helps the Eagle skillfully close the sale or
It’s important for businesses to understand what problems they solve for their customers. Understanding pain points is a great way to develop content for your marketing campaigns. 3 things to consider: Identify the audience you serve. What problem does this audience have? What do you offer that helps solve their problem? Try to come up
As business folks we need to tell our story and paint the picture we want our audience to see. We need to set a clear image of our story. We are the editors of our story, and it is up to us to create the tone, the look, and the action. Email Marketing and Social