Shouting “buy my stuff” the entire time on line will not help you sell your stuff. Good dialogue on and off line is what builds customer loyalty.
Here are a few ideas to make your content more compelling:
- Share your behind the scenes process. What are you working on? Are there any interesting photos that show your construction process?
- Find common ground and show your human side. Share a picture of you and your staff doing something interesting. Think lifestyle and how your business fits a certain life style. Dogs, beaches, mud wrestling always get good engagement.
- Curate content from relevant articles on-line. Search for articles that your people might find interesting. Sign up for Google Alerts. It will feed you topic related content.
- Leverage fun holidays or create your own. In April there are interesting holidays like Couple Appreciation Month, Take a Wild Guess Day and Community Spirit Days.
- Share top things to do and see in the area you serve.
- Leverage big events coming up like the Olympics, local community events etc.
- Share answers from commonly asked questions.
- Interview your staff and your leaders. Ask them about their hobbies and interests.
- Share information you recently gained from a conference, trade show or lecture.
- Offer tips and facts in an easy to consume format (bullet points).
- Share trends in the industry.